AI searchoptimization
AI search optimization for contractors: what Google's AI Overviews and ChatGPT look at when they recommend a local business, and what we change so you're one of the names they give.
- Month to month after 3 months
- No exit fee
- You own it all
What changed in search
More searches now end with an answer instead of a list of links. For a contractor, that answer usually names a few businesses and skips the rest.
Google's AI Overviews and AI Mode summarize results at the top of the page. For local searches they often show a smaller set of businesses than the classic three-pack. ChatGPT, Perplexity and Gemini answer "who's a good plumber in Coral Springs" with a short list too.
Some owners report traffic and calls dropping after these answers appeared, even while their map pack position held. Others see more calls from people who asked an AI first. Either way, fewer businesses get named, so being one of them matters more.
What AI answers seem to rely on
- Your Google Business Profile: categories, services, hours, reviews and how complete it is.
- Reviews across the web, and what they say about specific jobs and towns.
- Clear pages on your own site that state what you do, where, and what it costs, in plain sentences a machine can quote.
- Consistent facts everywhere: the same name, phone and address on your site, profile, Bing, Apple Maps and the directories that matter.
None of this is a secret trick. It's local SEO done thoroughly, written so it can be quoted.
What we do for AI search
Included in Map Pack, Growth and Dominate.
4
places we keep your facts consistent: your site, Google, Bing Places and Apple Business Connect
On your site
- Answer-first service pages
- Prices or ranges you're happy to publish
- FAQ sections people really ask
- Structured data that matches the page
Beyond Google
Bing Places and Apple Business Connect set up and kept in sync. Several AI assistants draw on those sources, not just Google.
Reviews that describe the job
Review requests that prompt customers to mention the service and the town, which is what AI summaries pick up.
Tracking calls
AI answers don't have positions you can track reliably. We measure what matters instead: calls, forms and booked jobs from your own data.
What nobody can promise
There's no ranking report for AI answers, and nobody can make ChatGPT name you.
Anyone selling guaranteed placement in AI answers is guessing. The answers change by user, by wording and by day. What we can do is make sure every source those tools read describes your business accurately and completely, and track whether calls go up.
If someone offers to get you into AI answers with fake reviews, mass-produced pages or listings at addresses you don't use, that breaks Google's rules and puts your profile at risk.
The deal, in writing
These are the contract terms, not sales lines. They're on the pricing page next to the prices and in the agreement you sign.
Your domain, website, hosting account, Google Business Profile and Analytics are in your name from day one. We work inside them as a manager you can remove.
Three months minimum, then month to month. Send 30 days' notice by email. Billing stops on the cancel date.
Leaving costs nothing. No buyout of the rest of the year, no collections letter.
The call-tracking number is yours too. If you leave, we port it to you and the calls keep ringing your phone.
Calls come from your own listing and your own site, straight to you. Nothing is shared with or resold to other contractors.
If the setup work listed for your plan isn't delivered within 30 days, that month's fee comes back. We guarantee the work, never a ranking.
What counts as a lead
A lead is a real call or form from your own tracking. Not a click, not an impression, not a ranking.
- Counts: a call to the tracking number on your Google profile or website that connects for 30 seconds or more, or a form filled in on your site with a real name and a way to reach them.
- Doesn't count: spam and robocalls, existing customers calling about an open job, wrong numbers, vendors, and the same person calling twice in a day.
- Where the numbers come from: your Google Business Profile performance data, your Google Analytics 4 property and your call-tracking log. All three are in your name, so you can check every figure.
| Source | Calls | Forms | Last month |
|---|---|---|---|
| Google Business Profile (map pack) | 27 | 0 | 19 |
| Website, from Google search | 11 | 8 | 7 |
| Website, other sources | 3 | 1 | 4 |
Done this month: 2 city pages (Coral Springs, Davie), 12 Google profile photos, 4 profile posts, 9 review requests sent (5 reviews in), 1 spam listing reported and removed.
Next month: 2 more city pages, a maintenance-plan page, a heat pump service page.
Illustrative numbers to show the format, not a client result.
AI search questions
The free audit answers most of these for your business specifically.
What is generative engine optimization?
It's the name for getting your business mentioned in AI-generated answers, like Google's AI Overviews or ChatGPT. For local contractors it mostly means a complete Google profile, good reviews, consistent business facts and clear pages that answer real questions.
Do I need a separate AI SEO service?
Not for a local contractor. The same work that helps the map pack feeds AI answers. It's included in every plan rather than sold as an add-on.
How do I show up in AI Overviews?
There's no setting for it. Pages that answer a question directly, with facts that match your Google profile and reviews that back them up, are the ones that tend to get used. We write pages that way and keep your facts consistent.
Can you track whether ChatGPT recommends me?
We spot-check common questions for your trade and city each month and note who gets named. It's a sample, not a ranking. The real measure is your calls and forms.
Are AI answers taking my calls?
Some owners see fewer website visits. The map pack and phone calls usually hold up better than website traffic, which is why the report counts calls and forms, not just visits.
See where you stand on Google
Tell us your trade and city. We'll send a short video of what's holding your calls back. Free, and no sales call needed.
Get my free audit