Guide · 6 min read · Updated October 23, 2026

How to delete a GoogleBusiness Profile

The short answer

Owners can't fully delete a Google Business Profile. You can remove your content and managers from it, mark the business permanently closed, or ask Google Maps to remove the listing. Which one you want depends on why you're deleting it, and the wrong one can cost you your reviews.

Before you delete anything

Most owners who search this are fixing a different problem: a duplicate listing, an agency that controls the profile, a suspension, or a move. Deleting can make those worse.

  • Duplicate listing? Ask Google to remove or merge the duplicate. Don't delete the one with your reviews.
  • Agency won't give it back? Request ownership instead. Deleting loses the reviews and history.
  • Profile suspended? Don't delete it and don't make a new one. A new profile for the same business is a duplicate. See how reinstatement works.
  • Moved? Update the address with proof of the new location. Your reviews stay.

Option 1: Remove your profile content and managers

This is Google's "remove business profile" option for owners. Only a primary owner can do it.

  1. Sign in to the Google account that owns the profile and open your Business Profile (search your business name on Google, or open it in Google Maps).
  2. Open the menu and go to Business Profile settings.
  3. Choose Remove Business Profile.
  4. Choose Remove profile content and managers, then confirm.

Google's own help says this doesn't guarantee the business disappears from Search and Maps. The listing can stay, without your photos, posts and manager access. Menu names change from time to time; check Google's Business Profile help if yours look different.

Option 2: Mark it permanently closed

If the business really closed, mark it permanently closed from the same Remove Business Profile menu or in the profile's info. The listing stays visible with a Permanently closed label, so customers know. Don't use this for a business that's still running; it hurts rankings and confuses customers.

Option 3: Ask Google Maps to remove the listing

For a listing that shouldn't exist (a fake, a duplicate, or a business that's gone), anyone can request removal, owner or not:

  1. Open Google Maps and sign in.
  2. Select the business.
  3. Choose Suggest an edit, then Place is closed or not here.
  4. Pick the reason that applies and submit.

If Google approves it, the business is removed from Search and Maps. For spam and fraud, Google's Business Redressal complaint form is the stronger route.

What happens to your reviews

Reviews are attached to the listing, not to your account. Removing yourself as manager doesn't delete them. If the listing itself is removed, the reviews go with it, and they don't transfer to a new profile.

FAQ

Delete questions

Can you delete a Google Business Profile?

Not completely as an owner. You can remove your content and managers, mark the business permanently closed, or request removal through Google Maps. Google decides whether the listing disappears.

How do I delete a duplicate Google Business Profile?

Request removal of the duplicate through Google Maps (Suggest an edit, then Place is closed or not here) or contact Business Profile support to merge it. Keep the one with your reviews.

Will deleting my profile delete my reviews?

Removing yourself as manager doesn't. If the listing itself gets removed, its reviews go with it.

Should I delete my suspended profile and start over?

No. A new profile for the same business is a duplicate and usually gets suspended too. Fix the cause and appeal instead.

How do I remove an old agency from my profile?

If you're the primary owner, remove them under managers in Business Profile settings. If they're the owner, request ownership through Google; that's what we do as part of setup.

Free audit

See where you stand on Google

Deleting to fix a duplicate, a suspension or an agency problem? Tell us on the audit form. There's usually a fix that keeps your reviews.

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