SEO forroofers
Roofing SEO for repair calls, re-roofs and the weeks after a storm. City pages and a strong Google profile, built before you need them, on a site you own.
- Month to month after 3 months
- No exit fee
- You own it all
How a storm season goes for a roofer
Before the storm.
Searches are quiet and steady: roof inspection, small leaks, re-roof quotes. This is when city pages get written and indexed, because pages take weeks to start ranking.
Then the storm hits.
Searches for roof repair, tarps and storm damage jump in a day. Storm chasers set up Google listings and buy ads in your towns. The roofers who already rank get the calls.
After that, the claims.
Homeowners search insurance questions: does insurance cover a roof leak, how to file a roof claim, wind vs. hail damage. Pages that answer these honestly bring in calls that turn into full replacements.
By next season, you're ahead.
Reviews from the busy months, photos of real jobs and pages that have been indexed for months. That's the head start storm chasers don't have.
What roofing customers type
Repair searches are urgent and local. Replacement searches are slow, careful and worth ten times as much.
- roof repair near me
- roof leak repair
- roof replacement cost
- metal roof vs shingle
- roof inspection
- storm damage roof repair
A re-roof buyer often reads for weeks. They compare materials, ask about financing and insurance, and look at photos of jobs on houses like theirs. Each of those questions can be a page, and each city you work in can have its own.
Roofing SEO company, roofer SEO, SEO for roofers
The broad term "roofing seo" is crowded with big agencies. The searches that bring roofing jobs are narrower: a service, a material or a question, plus a city. That's where a smaller roofing company can win.
Storm chasers and fake listings
Out-of-town crews and lead sellers often create Google listings at virtual addresses after a storm. Those break Google's rules. Reporting them is part of every plan, and it's often the quickest way to move up in a crowded map pack.
The deal, in writing
These are the contract terms, not sales lines. They're on the pricing page next to the prices and in the agreement you sign.
Your domain, website, hosting account, Google Business Profile and Analytics are in your name from day one. We work inside them as a manager you can remove.
Three months minimum, then month to month. Send 30 days' notice by email. Billing stops on the cancel date.
Leaving costs nothing. No buyout of the rest of the year, no collections letter.
The call-tracking number is yours too. If you leave, we port it to you and the calls keep ringing your phone.
Calls come from your own listing and your own site, straight to you. Nothing is shared with or resold to other contractors.
If the setup work listed for your plan isn't delivered within 30 days, that month's fee comes back. We guarantee the work, never a ranking.
What one re-roof covers
Put in what a typical re-roof brings in. The math uses the published price and setup fee.
One or two re-roofs
Growth for 12 months is $997 × 12 + $1,500 setup = $13,464. A re-roof runs about $8,000 to $15,000.
What we build for roofers
In your accounts, under your name, ready before the season.
20
city pages at setup on Dominate, for roofers covering a whole metro
Pages roofers need
- Roof repair
- Roof replacement
- Metal and tile roofs
- Storm damage
- Insurance claims
- Inspections
Job photos that do double duty
Before-and-after photos go on your Google profile and the matching city page. Real houses in real neighborhoods beat stock images.
Reviews after every roof
A request goes out when the final invoice does. Roofing reviews are rare per customer, so none can be wasted.
Local Services Ads audit (Growth and Dominate)
If you run LSA, we check which leads you were charged for and help you dispute the ones that weren't real jobs.
What counts as a lead
A lead is a real call or form from your own tracking. Not a click, not an impression, not a ranking.
- Counts: a call to the tracking number on your Google profile or website that connects for 30 seconds or more, or a form filled in on your site with a real name and a way to reach them.
- Doesn't count: spam and robocalls, existing customers calling about an open job, wrong numbers, vendors, and the same person calling twice in a day.
- Where the numbers come from: your Google Business Profile performance data, your Google Analytics 4 property and your call-tracking log. All three are in your name, so you can check every figure.
| Source | Calls | Forms | Last month |
|---|---|---|---|
| Google Business Profile (map pack) | 14 | 0 | 9 |
| Website, from Google search | 8 | 6 | 5 |
| Website, other sources | 1 | 1 | 2 |
Done this month: 3 city pages (Stuart, Jensen Beach, Palm City), a metal roofing page, 10 job photos, 6 review requests sent (3 reviews in), 2 storm-chaser listings reported.
Next month: An insurance-claims page, 2 more city pages, a tile roof repair page.
Illustrative numbers to show the format, not a client result.
Your calls, not shared leads
A roofing lead that six companies bought is a bidding war. A call from your own listing is a homeowner who picked you.
| Elevate Elite | Shared lead platforms | |
|---|---|---|
| Who gets the call | Only you | Often several contractors at once |
| Whose listing and site | Yours, in your name | The platform's |
| What you pay for | Work done: pages, profile, reviews, tracking | Each lead, whether it picks up or not |
| Contract | 3 months, then month to month | Varies; annual commitments are common |
| When you stop | You keep the site, profile, reviews and number | The leads stop that day |
Results from our own siteFound by Google in its first month
Shop Firewood (shopfirewood.com) is a directory we built and launched in September 2026. These are its first 28 days, straight from Google Search Console. It isn't a contractor, so read it as proof a new site can get found, not as a client result.
- 385clicks from Google search
- 23.1Ktimes it appeared in Google results
- 16.8average position across every search it showed for
Roofing questions
The free audit answers most of these for your business specifically.
When should a roofer start SEO?
Three to six months before the season you care about. Pages need weeks to get indexed and months to settle in the rankings. Starting in the middle of a storm means paying for setup while the calls go to whoever already ranks.
Will you write pages about insurance claims?
Yes, plainly and accurately: what a homeowner should document, how inspections work, what you do and don't handle. We don't write that you'll get anyone a free roof, and we don't write about your state's insurance rules without checking them.
Do you guarantee we'll rank for "roofing company" in our city?
No. Nobody can. We guarantee the setup work for your plan is delivered within 30 days, or that month is refunded, and we show you where you rank every month from your own data.
Storm chasers are outranking us with fake addresses. Can you do anything?
Yes. Listings at virtual offices or with keyword-stuffed names break Google's guidelines. We report them through Google's redressal form and the business profile tools, and keep reporting until they're gone. It's included in every plan.
We already pay for Local Services Ads. Do we still need SEO?
They work well together. LSA appears above the map pack and charges per lead; your Google profile and city pages bring calls you don't pay per lead for. On Growth and Dominate we audit your LSA charges and help dispute bad leads.
Is this only for Florida roofers?
No. We're based in South Florida, where hurricane season runs June through November, and we work with roofers nationally. Hail country has its own season and the same playbook.
See where you stand on Google
Tell us your trade and city. We'll send a short video of what's holding your calls back. Free, and no sales call needed.
Get my free audit