Guides

Google Guaranteed became Google Verified in October 2025. How Local Services Ads work, how they compare with local SEO, and which one a contractor should run.

What contractors pay for local SEO at each price level, what you should get for it, and our own prices in full: $497, $997 and $1,797 a month.

How the Google Maps map pack ranks businesses (relevance, distance, prominence) and the four steps that move a contractor up, plus why one profile can't rank everywhere.

The three ways to delete or remove a Google Business Profile, step by step, what happens to your reviews, and when deleting makes the problem worse.

Four questions to ask any SEO company before you sign: who owns the site and profile, how you cancel, what counts as a lead, and what the report shows.

The one-job test for whether SEO pays off in your trade, how it compares with Google Ads, and when SEO isn't worth it. Typical numbers, not promises.

Step by step: create or claim a Google Business Profile, set it up without showing your home address, and get through verification without a duplicate.

How to edit and optimize a Google Business Profile yourself: categories, services, hours, photos, reviews and posts, plus why a profile isn't showing up.

What Hibu's published terms say about minimum terms, early termination fees, domains and your content, compared with how we work. Sources linked.

What Thryv's terms and FAQ say about renewal, cancellation notice and your website when you leave, compared with local SEO you own. Sources linked.