A cleaner mopping the floor of a bright living room

Cleaningcompany SEO

Cleaning company SEO for house cleaning, carpet cleaning and commercial cleaning businesses. Recurring clients from Google instead of paying for every lead.

  • Month to month after 3 months
  • No exit fee
  • You own it all

How people find a cleaner

Cleaning searches are local and repeat. The person who books a deep clean and likes it is a weekly or monthly client for years.

That makes every new client from Google worth far more than the first ticket. It also makes paying per lead painful: cleaning owners report paying more than $200 in platform fees to land one client.

  • house cleaning near me
  • maid service [city]
  • deep cleaning service
  • carpet cleaning near me
  • move out cleaning [city]
  • office cleaning service

Carpet cleaning is its own search

Carpet and upholstery cleaning searches have their own map pack and their own customers. If you do both, they get separate pages and the right secondary category on your profile.

Trust comes first

People are letting you into their home. Pages that show your team, your insurance, how you screen staff and what's included in each clean do more than any slogan.

What we build

What we build for cleaning companies

Set up so recurring clients find you.

A gloved hand scrubbing a soapy floor

3

city pages at setup on Map Pack, the plan most cleaning companies start with

Service pages

  • Recurring house cleaning
  • Deep cleaning
  • Move-in and move-out
  • Carpet and upholstery
  • Office cleaning
  • Post-construction cleanup

Pricing pages that pre-qualify

A starting price per home size or per room. People who call after reading it are ready to book.

Online booking that works

If you take bookings online, the button goes on every page. If you don't, a short form and click-to-call.

Reviews from recurring clients

Ask after the third visit, when they know your team. Reviews that mention a cleaner by name are the most convincing kind.

Our terms

The deal, in writing

These are the contract terms, not sales lines. They're on the pricing page next to the prices and in the agreement you sign.

You own it

Your domain, website, hosting account, Google Business Profile and Analytics are in your name from day one. We work inside them as a manager you can remove.

Cancel by email

Three months minimum, then month to month. Send 30 days' notice by email. Billing stops on the cancel date.

No exit fee

Leaving costs nothing. No buyout of the rest of the year, no collections letter.

Your number

The call-tracking number is yours too. If you leave, we port it to you and the calls keep ringing your phone.

Your calls only

Calls come from your own listing and your own site, straight to you. Nothing is shared with or resold to other contractors.

Month one, or refund

If the setup work listed for your plan isn't delivered within 30 days, that month's fee comes back. We guarantee the work, never a ranking.

Compared

Your calls, not shared leads

Cleaning platforms charge per lead whether the person books or not, and the same request often goes to several companies. A client from your own listing is yours, and the next ten cleans cost nothing to acquire.

Owning your calls vs buying shared leads
Elevate EliteShared lead platforms
Who gets the callOnly youOften several contractors at once
Whose listing and siteYours, in your nameThe platform's
What you pay forWork done: pages, profile, reviews, trackingEach lead, whether it picks up or not
Contract3 months, then month to monthVaries; annual commitments are common
When you stopYou keep the site, profile, reviews and numberThe leads stop that day
The process

How the first six months go

Step 1

First, the audit.

A short video of where you show up now: your map pack position in the cities you serve, who outranks you, what's wrong on your Google profile and which city pages are missing. Free.

Step 2

Then, month one.

Setup you can see by day 30: your Google Business Profile fixed (categories, services, service areas, hours, photos), service-area city pages built (3, 10 or 20 depending on plan), call tracking and Google Analytics 4 set up in your name, and review requests going out after every job.

Step 3

Months two and three.

New pages every month, review requests, spam reporting on fake competitor listings, and link building on Growth and Dominate. You get a report each month from your own Google data.

Step 4

Months three to six.

This is when most of the ranking movement shows up. SEO takes three to six months; quieter cities can move sooner and crowded metros take longer. Nobody can promise a position, and we don't.

A roofer at work on a shingle roofResults from our own site
Proof you can check

Found by Google in its first month

Shop Firewood (shopfirewood.com) is a directory we built and launched in September 2026. These are its first 28 days, straight from Google Search Console. It isn't a contractor, so read it as proof a new site can get found, not as a client result.

  • 385clicks from Google search
  • 23.1Ktimes it appeared in Google results
  • 16.8average position across every search it showed for
Google Search Console performance report for shopfirewood.com, last 28 days: 385 total clicks, 23.1 thousand impressions, average position 16.8, with daily clicks rising from zero in late September 2026.
Google Search Console, Shop Firewood, last 28 days. Unedited apart from the crop.
FAQ

Cleaning company questions

The free audit answers most of these for your business specifically.

Is SEO worth it for a small cleaning business?

If you want recurring clients, usually yes. One weekly client can be worth thousands a year. Map Pack at $497 a month is built for a single area and covers the profile, pages and reviews.

Should a cleaning company show its address on Google?

Only if clients come to you. Most cleaning companies should verify, then hide the address and set a service area. You still rank near home.

Can you do carpet cleaning SEO?

Yes. Carpet cleaning has its own searches and map pack, so it gets its own pages and category setup.

Do you build booking systems?

We connect the one you use, or add a short estimate form if you don't use one. The site stays yours either way.

Can we start with one city?

Yes. Map Pack includes 3 city pages at setup, usually your home city and two nearby.

Free audit

See where you stand on Google

Tell us your trade and city. We'll send a short video of what's holding your calls back. Free, and no sales call needed.

Get my free audit
Get my free auditCall