SEO for auto shopsand dealers
SEO for auto repair shops, body shops and car dealers. A Google profile that wins "mechanic near me", service pages for the jobs that pay, and reviews that keep coming.
- Month to month after 3 months
- No exit fee
- You own it all
How drivers pick a shop
Most auto repair searches are urgent and local. The check-engine light is on, the brakes are grinding, and the driver picks from the map pack.
For an independent shop, the Google Business Profile does most of the work: the right categories, hours that match when you're open, photos of the bays, and a steady stream of reviews. Drivers read those reviews closely, because they're trusting you with an expensive problem they don't understand.
- mechanic near me
- brake repair [city]
- check engine light diagnostic
- transmission repair near me
- auto body shop near me
- oil change near me
Service pages for the expensive jobs
Oil changes bring people in. Brakes, transmissions, diagnostics, AC repair and collision work pay the bills. Each gets its own page with what the job involves, how long it takes and whether you give estimates.
Car dealer SEO is a different job
Dealerships compete on inventory, brand and service department searches. We focus on the parts a local team can win: the service department, the parts counter, the Google profile for each department, and pages for the towns your buyers drive in from. Inventory feeds stay with your dealer platform.
What we build for auto shops
Everything in your own accounts.
3
city pages at setup on Map Pack, 10 on Growth, for the towns your customers drive in from
Service pages
- Brake repair
- Engine diagnostics
- Transmission service
- AC repair
- Collision and body work
- Fleet service
Reviews after every repair order
A text goes out when the car is picked up. No discounts for reviews; that's against Google's rules and drivers can tell.
Separate profiles where Google allows it
Dealers can often list sales, service and parts as separate departments. We set them up the way Google's guidelines describe.
Calls tracked by job type
Call tracking that shows which pages bring brake jobs and which bring tire-price shoppers, so new pages go where the money is.
The deal, in writing
These are the contract terms, not sales lines. They're on the pricing page next to the prices and in the agreement you sign.
Your domain, website, hosting account, Google Business Profile and Analytics are in your name from day one. We work inside them as a manager you can remove.
Three months minimum, then month to month. Send 30 days' notice by email. Billing stops on the cancel date.
Leaving costs nothing. No buyout of the rest of the year, no collections letter.
The call-tracking number is yours too. If you leave, we port it to you and the calls keep ringing your phone.
Calls come from your own listing and your own site, straight to you. Nothing is shared with or resold to other contractors.
If the setup work listed for your plan isn't delivered within 30 days, that month's fee comes back. We guarantee the work, never a ranking.
What counts as a lead
A lead is a real call or form from your own tracking. Not a click, not an impression, not a ranking.
- Counts: a call to the tracking number on your Google profile or website that connects for 30 seconds or more, or a form filled in on your site with a real name and a way to reach them.
- Doesn't count: spam and robocalls, existing customers calling about an open job, wrong numbers, vendors, and the same person calling twice in a day.
- Where the numbers come from: your Google Business Profile performance data, your Google Analytics 4 property and your call-tracking log. All three are in your name, so you can check every figure.
| Source | Calls | Forms | Last month |
|---|---|---|---|
| Google Business Profile (map pack) | 49 | 0 | 41 |
| Website, from Google search | 13 | 9 | 10 |
| Website, other sources | 2 | 2 | 3 |
Done this month: 2 service pages (brake repair, AC repair), 1 city page, 10 bay and team photos added to the Google profile, 40 review requests sent (14 reviews in).
Next month: A transmission service page, a fleet service page, replies to every new review.
Illustrative numbers to show the format, not a client result.
Results from our own siteFound by Google in its first month
Shop Firewood (shopfirewood.com) is a directory we built and launched in September 2026. These are its first 28 days, straight from Google Search Console. It isn't a contractor, so read it as proof a new site can get found, not as a client result.
- 385clicks from Google search
- 23.1Ktimes it appeared in Google results
- 16.8average position across every search it showed for
Auto shop questions
The free audit answers most of these for your business specifically.
Is SEO worth it for a single-location repair shop?
Usually yes, because most of your customers live within a few miles and search on their phones. The Google profile and reviews do most of the work, which is why Map Pack at $497 a month fits most single shops.
Can you do SEO for a car dealership?
For the parts a local team controls: service department, parts, department profiles on Google, and pages for the towns your buyers come from. Your inventory platform still handles vehicle listings.
How do we get more Google reviews without breaking the rules?
Ask every customer, at the same point, with a direct link. A text at pickup works best. Offering discounts or only asking happy customers both break Google's policies.
Should we list prices on the website?
For common jobs, a range helps. Drivers searching brake repair costs click pages that answer the question, and the ones who call already know roughly what to expect.
Do you work with body shops?
Yes. Collision work has its own searches, insurance questions and photo needs, so it gets its own pages and profile categories.
See where you stand on Google
Tell us your trade and city. We'll send a short video of what's holding your calls back. Free, and no sales call needed.
Get my free audit